Introducing flip ~ it

flip ~ it is approved for gameplay by the Nevada Gaming Control Board as of September 2018. flip ~ it is a casino game designed and developed by Imaginamics. flip ~ it is original and unique. This game is based on certain characteristics of the science of  marketing to a particular gaming consumer. At this moment in time, the casino industry is craving for new games. flip ~ it fills the need for fun and easy games to entertain players that are reluctant to approach standard table games. flip ~ it is extremely easy to play and very easy to deal.  It also incorporates strategy to entice and entertain the experienced casino player.

flip ~ it is played with an eight deck shoe and uses 24 jokers. There are six betting spots. The dealer brings out four cards dealt face up. The players make their bets on the fifth card flipped. Whether that card will be red or black, high or low, odd or even. Those are the inside bets that pay 1-1. The player can also make any call it bets paid 12-1 on the exact card flipped. The bonus feature is the five card poker hand flipped with the fifth card paying 2-1 for two pair up to 50-1 for a royal. When the joker flips, all bets lose. The dealer will then discard the first of the four cards dealt and the flip ~ it card will move up into the the fourth position. Then based on those four cards the players will  bet on the next card to flip. 

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On May 17th 2017, Tami and her crew performed a Market Research Survey on flip~it at the Fremont Street Experience in Downtown Las Vegas.

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The questions asked on the survey were:

  1. Do you find flip~it easy to play?

  2. How long did it take you to understand the rules?

  3. Are you or do you know someone who is intimidated to play table games?

  4. Is flip~it a game you would bring your friend to play?

The window for the survey lasted two hours. During that time, we issued 48 surveys. The pace of the facilitation of bringing the players in, orienting them to the game, and issuing the survey was extremely fast. We were very busy during the two hour time span.


Over the course of the survey, the bonus bet was active a lot and there were some excellent hands that appeared. Three of a kind flipped multiple times and once progressed to a full house. During the demo there was a lot of action generated when several players got very lucky winning call-it bets. We penetrated about 25% of the shoe with only two jokers showing which came back-to-back.

As the flip~it dealer, I found the players understood the rules of flip~it quite easily. With only a minimal orientation, they were placing bets on their spot very quickly. And, within a short time, I was able to increase my speed recognizing the winners and losers on each betting spot.

The results of the survey are, out of 48 issues 46 are positive or 96%, averaged out to 23 of 24 per hour overwhelmingly positive response. These players enjoyed flip~it, they found it very easy to play and super fun! I witnessed the reception of flip~it in their eyes with smiles on their faces. flip~it is different from other games, in that, players are drawn-in anticipating the next card to flip, unlike the other casino card games (primarily poker variations) that flop one hand independent of the last. Also, when the bonus bet hits, they all win together.

It has been our pleasure to present flip~it in this venue, giving you an opportunity to observe the live debut of flip~it to the general gaming public. Thank you for this opportunity. We hope you will enjoy flip~it as much as we know your players will. T~